What you need to know about FUD (Fear, Uncertainty, and Doubt).

FUD (Fear, Uncertainty, and Doubt) is the term for any strategy intended to make a company’s customers insecure about future product plans with the purpose of discouraging them from adopting competitors’ products. For example, “You can try using X instead of our product, but you may lose all your data.”

Fear, uncertainty and doubt (FUD) is commonly described as the “old way” of justifying security measures and budgets to management. However, it’s well argued that it is still as effective as ever for making people think twice about leaving their sensitive data unsecured.

FUD is a complicated topic. FUD can be your friend or your worst enemy. It can light a fire under cyber initiatives, or end a career. It can influence decisions in the middle of a crisis. Regardless of the story, FUD is important to master and thats not just hype.

===== Credits =====